The design process involved determining an appropriate identity for Simple Split, which would bring our client's vision to life. We started by determining the target audience, and from there started the sketching process. It was important to know who we were designing for, in order to appeal to the right audience.

We created a logo, brand guidelines and a SAAS website prototype for the app. The fonts and colours chosen helped create the perfect identity for Simple Split. It was important that the design reflected simplicity and accuracy.

With proper and extensive research, we were able to create a unified brand for Simple Split. Throughout this process I developed leadership and communication skills, as well as real life experience with a client.