Process

Observations

The design process involved creating numerous logo sketches. I went through over 50 versions of the logo in order to create one that would serve the municipality justice. After having created an initial round of concepts, I pushed it further and went through numerous more iterations in order to refine and perfect the strongest ones.

The municipality of Lac-Sainte-Marie is renowned for its ski center, professional golf course, and beautiful scenery composed of great mountains and numerous lakes. These were elements I wanted to try to incorporate within the logo design.

I ended up staying true to certain elements from the original logo, including the mountains and lakes. These elements represent that which the municipality has to offer. It will encourage both locals and tourtists alike to explore its unique and breathtaking attractions.

Outcome