Process

Observations

The concept soon started revolving around Basic White Witches who love their Pumpkin Spice Lattes Pumpkin Juice. However, the concept needed other elements, in order to create a strong piece. I therefore chose to add in some other Halloween favourites, including the Grim Reaper, zombies, ghosts and vampires.

Each character had to have their own quirk and identifiable personality. Witches, who run the show, play the roll of the patron. The Grim Reaper holding his traditional scythe, is in charge of cutting and collecting the pumpkins from the pumpkin patch. The zombies are given the brain numbing responsibility of stirring the brew. Ghosts, being incorporeal can't hold their drinks, and the vampire cannot fix his appearance in the mirror, not being reflected within it.

The final touch was to create a proper branding for Starbucks Scarebucks. I created a highly recognizable logo, and even the cups mimic their real life counterpart.

Outcome